For Years, The Debate About Deciding A Minimum Legal Drinking

For years, the debate about deciding a minimum legal drinking age (MLDA) has plagued the United States. The arguments can include that intoxicated driving accidents will increase if the MLDA was lowered or that the current MLDA is not decreasing drinking among young adults at all. The torn arguments between ages eighteen and twenty-one have not proven one age to be the right answer to the problem of deciding a drinking age, but if the MLDA was lowered to age eighteen, it would be the most beneficial choice because lowering it will benefit the economy, reduce binge drinking in colleges, decrease unsafe drinking environments, eliminate the Forbidden Fruit Syndrome, and follows through with the idea of adulthood at age eighteen. The first†¦show more content†¦It seems like a double standard, young adults can start smoking at the age of eighteen, but cannot drink till the age of twenty-one. If one is able to use a substance like tobacco, he or she should be able to drink alcohol. Therefore, the drinking age should be lowered. Not only can one start using tobacco product at eighteen, one registers for the draft, and he or she may enlist in the armed forces. An eighteen year old may not be looked at as responsible enough to drink alcohol, but without any hesitation he or she can volunteer to risk his or her life for this country (Hirby). Each duty listed above takes a considerable amount of maturity. Some people may think that eighteen year olds are not responsible enough to drink alcohol, but they clearly have to be. At the age of eighteen, one is given the responsibility of taking care of him or herself. Eighteen is officially and legally the age of adulthood; therefore, eighteen year olds should be given their right to drink alcohol. The second reason the MLDA should be lowered to eighteen is because it will eliminate the Forbidden Fruit Syndrome for underage drinking. The Forbidden Fruit Syndrome is the process of a person engaging in an illegal act because he or she possess a feeling of rebelliousness while engaging in the act. Thirty-two percent of all drinkers are under the legal age of twenty-one. When the drinking age was raised in 1984, there was already a decrease in the numberShow MoreRelatedThe Generations Of People Who Were Born After 1984 Have1284 Words   |  6 Pagespeople who were born after 1984 have only known the minimum legal drinking age (MLDA) to be 21 years old. But, it was not so long ago when the minimum legal drinking age was 18. In 1984 Congress passed the MLDA Act as a result of the rise in drunk driving accidents involving teens and alcohol related deaths. This Act ultimately made the states raise their MLDA to 21 from 18 for fear of losing federal highway funds. There have been many debates about it and whether or not it should be lowered again.Read MoreChanging the Minimun Legal Drinking Age in the United States1745 Words   |  7 PagesChanging the Minimum Legal Drinking Age in the United States Over the past twenty years the minimum legal drinking age has been twenty-one in all US states, but that has not stopped citizens of the United Sates from attempting to lower the age. Following the end of prohibition in the United Sates during the Great Depression, all states agreed on a set of twenty-one to be the legal drinking age. For almost forty years there was no change in the drinking age until a decrease in the age for votingRead MoreDrinking Age1395 Words   |  6 Pagesscenarios an argument can occur that debates whether one thing or another is good or bad, helpful or hurtful. Some debates are simple with no major side effects such as would drinking gatorade or water better maximize the performance of athletes. Other debates involving drinking are not as simple, these debates involve alcohol drinking age. Both arguments can have different viewpoints, the difference is the significance in the argument. What should the legal drinking age in the United States be? Read MoreThe National Minimum Drinking Age Essay1865 Words   |  8 Pagesyou are considered to be legal adult and receive all of the responsibilities that accompany the title. At the age of eighteen year olds you receive and are expected to use the rights and responsibilities to vote, serve on juries, get married, sign contracts, join the military--which includes taking on the responsibilities of life and death--and be prosecuted as an adults in the court of law along with many other things. In 1984, the national government raised the drinking age from 18 to 21. MothersRead MoreEssay on Lowering the Legal Drinking Age2090 Words   |  9 PagesHere in the United States, there is a law that prohibits youth 21 years of age and younger not to drink any alcohol beverages. However, in this country, anyone who turns 18 can sign up and be in the armed forces to protect the country. In the year 2001, war broke out between the Middle East and the United States and thousands of men a nd women were deployed to the Middle East to deal with the problem. While they were over there, the soldiers would witness many things that civilians could neverRead MoreEssay about Debate Over the Legal Drinking Age1735 Words   |  7 PagesThe Debate Over the Legal Drinking Age College life is filled with changes. It is filled with many new experiences. As college students, we are on our own, adults. As adults we are responsible for keeping up to date on information that affects us. One issue that affects college students nation wide is drinking. The current legal drinking age in the United States is twenty-one years of age. The Federal government raised the legal drinking age from 18 to 21 in 1984. Even with the current drinkingRead MoreThe Drinking Age Should Be Lowered1836 Words   |  8 PagesIn today’s society it is legal for an 18 year old to vote, be enlisted in the military, serve jury duty, buy tobacco products, live on their own and support themselves. Yet after all of that responsibility, these young adults are still not given the privilege to enjoy a few beers here and there. The current drinking age in the United States is 21 years of age, a controversial issue for many. The issue is exceptionally debatable and many people believe the d rinking age should be lowered to the ageRead MoreHealth Knowledge Essay2145 Words   |  9 PagesLifestyle choices play a crucial role in the health of people as the decisions made about certain behaviours can be one of the most important factors influencing the likelihood of ill health and premature death. This essay will discuss some of the detrimental effects that poor nutritional intake and alcohol consumption have on health and how they prevent a person from reaching their best level of health in relation to the dimensions of health and wellness proposed by Donatelle (2011). In additionRead MoreJuvenile Justice2455 Words   |  10 PagesJustice report released in November, thirty-eight percent of those arrested for weapons offenses in 1995 were under the age of eighteen (Curriden 66). In the same report, the Bureau of Justice Statistics stated that in 1995 3 out of every 100 eighteen-year-olds was arrested for weapons offenses. A rate three times higher than for males twenty-five to twenty-nine and five times higher than for males thirty to thirty-four (66). Just weeks later the FBI released a report indicating that arrests for youthsRead More juvenile crime Essay2358 Words   |  10 PagesJustice report released in November, thirty-eight percent of those arrested for weapons offenses in 1995 were under the age of eighteen (Curriden). In the same report, the Bureau of Justice Statistics stated that in 1995, 3 out of every 100 eighteen-year-olds were arrested for weapons offenses. A rate three times higher than for males twenty-five to twenty-nine and five times higher than for males thirty to thirty-four (Curriden). nbsp;nbsp;nbsp;nbsp;nbsp;Just weeks later the FBI released a report

End This Depression Now by Paul Krugman Essay - 1497 Words

I. There are several issues that were both discussed in the book End This Depression Now by Paul Krugman and Changing Contours of Work: Jobs and opportunities in the New Economy by Stephen Sweet and Peter Meiksins. The textbook offered a sociological analysis of the nature of work in the new economy, such as the new opportunities in this economy as well and the challenges many workers now face and ultimately how this change the family lives of many. The book also discussed about the new face of the workplace and work in general, which includes issues on inequality and discrimination. The book discussed job security, policies and why workers work more now than they did before or work in 24/7 economy. Lastly, the book talks about the ways on†¦show more content†¦Together, they create a dynamics which strengthens one and weakens the other, and vice versa. Most importantly, the book by Krugman offers a more comprehensive and liberal suggestions on how to address the problem of depression that the country is now facing. According to Krugman, the US is not just experiencing recession but depression. As the country is facing depression, the lives of the people, especially their jobs are affected. The author offers insights on how to reverse the current job trends and crisis through a different Keynesian economic model that is contrary to what the stimulus is all about. The basic argument of the book is that the government cuts on spending ultimately cuts jobs. As more and more people lose their jobs, as consumers, they now limit their purchases on products and services. This in turn also makes demands for products and services lower. Ultimately businesses will have to cut down on their productions. This may mean downsizing which then even lowers the unemployment rate of the country. Government cuts therefore drag the economy even further down instead of stimulating it as what it is intended to do in the first place. This elaboration is not found in the textbook. Although some parts are also discussed, the discussion of Krugman is not as comprehensive as that of the textbook. The suggestions are also not as liberal as that of the textbook. II. There are several problems discussed by our groupShow MoreRelatedMacroeconomic Essay1448 Words   |  6 Pagesmay follow for dealing with the impact of the current world financial crisis. In the year 2007-2008, the global economy has been suffering deeply from the impact of the major financial crisis. This event is considered the worst of its kind in decades, since the great depression. The cure for this crisis has been the topic of much debate; many economists suggest that the idea of price and wage flexibility can return the economy back to full employment as it could have done for Japan in its slumpRead MoreEssay on How did economists get it so wrong?2029 Words   |  9 Pagesreaching to the bottom. Many people considered it as a second worst recession after the great the Great Depression. But what was the cause? Who were responsible for the crisis? What can we learn from this turmoil? In the recent New York Times Sunday magazine article, Nobel Prize winner Paul Krugman offered his explanation for the causes and insight toward fixing the economy. In the article, Krugman addresses several problems underlying the recent state of the economy. He traces the cause for our recessionRead MoreEssay on The American (Totalitarian) Democratic System?2012 Words   |  9 Pagespart of American culture and class definition,† theorizes economics professor and journalist Paul Krugman in an article in which he later attacked this mantra (Krugman par. 15). Whether or not his sentiments hold true to the people with the United States as a whole is difficult to measure, but more and more evidence has come forth within the past few decades that support an adjacent viewpoint. As much as this country â€Å"wants† to believe in the ability to someday achieve self-actualization fewer individualsRead MoreWomen’s Income Inequality and The American Dream Essay1358 Words   |  6 Pageswhat goes on in the Untied States that just doesn’t fit the American dream; women are unequal in the work place. They are put under what is kn own as the â€Å"Glass Ceiling†. Women do not get promoted in the work place and aren’t getting equal pay as men. This also leads to wag gap between the men and women. Both create income inequality for women and affect their American Dream. There is a long history of women having to deal with the â€Å"Glass Ceiling†. Over time woman have made progress but more progressRead MoreThe Effects Of Currency And Commodity On The Economy1367 Words   |  6 Pagesworthless money this time in age. Normally individuals hoard gold and silver when things are uncertain, which can make things harmful since it limits currency flow on a large scale. While removing the relationship between currency and commodity does not create â€Å"worthless money†, it helps control panic from causing greater economic harm in times when individuals hoard fiat money and stop the wheels of commerce. The Gold Standard was replaced in most countries because of the Great Depression in 1930s. WhenRead MoreThe American Dream Is A Mere Fantasy For The Poor Essay1365 Words   |  6 Pagesinvestigated this phenomenon in her essay â€Å"What’s Killing Poor White Women?† As it turns out, the answer is tragically simple. Monica interviews Julie - a teacher who works with low income students. â€Å"’If you are a woman, and you are a poorly educated woman, opportunities for you are next to nothing.’† At this point, Julie nudges at the highway littered with a few scraps of low wage jobs. These jobs are all the poor have to aspire to (608). Although Julie narrows her example to women, this problem plaguesRead MoreEight Centuries Of Financial Folly By Carmen M. Reinhart And Kenneth S. Rogoff1727 Words   |  7 PagesThis time is different: Eight Centuries of Financial Folly, written by Carmen M. Reinhart and Kenneth S. Rogoff, was published just before Greec e went into crisis. Just as they satiric title illustrated, so most people believe that Greece will never default again because â€Å"this time is different due to the wealthy ally within the EU†, but the Greece crisis came out immediately and strongly prove Reinhart Rogoff’s statement â€Å"this time usually isn’t different and catastrophe eventually strikes again†Read MoreHistory Repeats Itself, A Fight For Fair Wage1178 Words   |  5 Pageswould recover from the â€Å"Great Depression†. Unfortunately, May 27, 1935, the Supreme Court disarmed the NRA. The nine justices agreed that the act was unconstitutional delegation of government power to private interests. However, On June 23, 1938, President Franklin D. Roosevelt signed the Fair Labor Standard Act, to become effective on October 24, 1938. As a result, workers would earn a minimum wage of 25 cents per hour, and the maximum workweek of 44 hours. However, this act has changed several timesR ead MoreShould The Minimum Wage Be Beneficial?2775 Words   |  12 Pageslow-wage workers. However, those who support this initiative are unaware of the economic problems that will arise if this is successful. Several cities have already raised their minimum wages and some, like Seattle, are raising it as high as $15 per hour. Currently, supporters of this campaign argue that the government should implement this increase federally. However, doing so will have broad and adverse financial implications. Ever since the Great Depression, the minimum wage has been in effect — toRead MoreThe Worst Recession Of The United States1420 Words   |  6 PagesAt the end of the 20th century, it was clear that the United States national economy was on a incline. The U.S began winning the worldwide arms race, holding 50% of the world weapons stockpile (Taylor 10). Capitalism, the main trademark of the United States economy, spread like a wildfire across the majority of the world (Taylor 10) . To the uneducated ear, news like this sounds great; the United States is slowly taking over the world. However, this insane growth was actually poising the U.S. for

Brief Analysis Report of Rio Tinto Free Essays

Brief analysis report of Rio Tinto Rio Tinto is a British multinational metals and mining corporation with headquarters in London and a management office in Melbourne, Australia. The corporation was founded in 1873 and it ranked at the number 263 in Global 500 of largest worldwide companies in 2008. (Wikipedia, 2012) Rio Tinto’s net earning has decreased in the year 2011 mainly because of the financial crisis and global economic uncertainty (Annual report of Rio Tinto, 2011). We will write a custom essay sample on Brief Analysis Report of Rio Tinto or any similar topic only for you Order Now Meanwhile, the leadership claimed that they believe the long-term outlook is strong. Figure 1: Key Financial Data of Rio Tinto (from 2010 and 2011) Year Item | 2010 / US$ million| 2011 / US$ million| Net profit before tax| 20,491| 13,214| Net profit after tax| 15,098| 6,765| Total comprehensive income| 16,492| 4,365| Sales| 55,171| 60,537| Total assets| 112,773| 119,545| Current assets| 21,459| 21,898| Current liabilities| 12,876| 14,966| Cash flow from operating activities| 23,530| 27,388| (Annual report of Rio Tinto, 2011) According to figure 1 the net profit margin of Rio Tinto in the year 2010 fell from27. 4% to 11. 2% in the year 2011. (net profit margin is equal to net profit after tax divided by sales revenue) The profit rate to net worth of this company in the year is 5. %. (profit rate to net worth is net profit after tax divided by average total assets) The investors should use comprehensive income figure rather than net profit because comprehensive income includes all changes in equity during a period. (comprehensive income is equal to net profit plus other comprehensive income) The operating cash flow increased by $US3,85 8 million from $US23,530 million in the year 2010 to $US27,388 million in the year 2011 meanwhile, the sales raised by $US5,366 million from $US55,171 millionin the year 2010 to 60,537 million US$ in the year 2011. This matter of fact indicates Rio Tinto expended $US1,580 million on operating the company. The current assets increased smoothly from $US21,459 million in the year 2010 to $US21,898 million in the year 2011. At the same period the current liabilities raised up dramatically from $US12,876 million in the year 2010 to $US14,966 million in the year 2011. This data shows the company did not work well in this period. (Figure 1) Rio Tinto will cutting office jobs in Melbourne and Sydney in Australia and the board of the company will cut support and service costs by 10 per cent around the world (Greg, 2012). Because they said they need to build resilience and controlling costs during a difficult time, which includes product price decreases and Europe’s debt crisis (Greg, 2012). Greg’s report (2012) also showed that the Rio Tinto’s first half net profit dropped dramatically to $US4. 9 billion ($A4. 69 billion) from $US7. 78 billion ($A7. 44 billion) last year. Not only Rio Tinto’s earnings has dropped but BHP Billiton’s earnings are forecast to drop at the same time the world’s biggest iron ore miner Vale also posted lower than expected second quarter earnings at two year lows(Greg,2012). In the group statement of financial position the goodwill of Rio Tinto has dropped almost half of that in the year 2010 which is from $US15,316 million to $US8,187 million(Annual report of Rio Tinto, 2011). This matter of fact indicates that the company Rio Tinto appears to be done not well. The inventories of this company increase by $US551 million from $US4,756 million in the year 2010 to $US5,307 million in the year 2011(Annual report of Rio Tinto, 2011). The inventories rise up means the product of Rio Tinto cannot be sold mainly because the economy is uncertain and the demand of the ore is weak. The current and non-current liabilities all raise heavily and the net assets decreases from $US64,512 million in the year 2010 to $US59,208 million in the year 2011(Annual report of Rio Tinto, 2011). The liabilities rise up means the Rio Tinto tried to borrow money to pass the difficult time which lasting time is still uncertain. The net profit of Rio Tinto and other mining company decrease mainly because the commodity prices drop seriously. Commodity prices are formed by the interaction of global economic growth and costs of expanding supply of ommodities (Garnaut,n. d). According to Gurnaut’s article ‘the contemporary China resources boom’ China have been the main reason of high energy and metals prices since the year 2003. The article also claimed that Chinese growth has been the consequence of high investment rates and rapid increases in fringe population and the export share of production. The author believed that developing countries like China and India wil l still keep the commodity prices of ore in high level. In brief, although the financial and operating situation of the Rio Tinto is not well, the future of Rio Tinto will still be great because the demand of developing will be strong. Hence, it will be a good choice to invest Rio Tinto. Reference list Garnaut, R 2012, ‘The contemporary China resources boom’, The Australian Journal of Agricultural and Resource Economics, vol. 56, no. 2, pp. 222–243 Rio Tinto Ltd, 2011, Annual Report viewed 5 August 2012 http://www. riotinto. com/annualreport2011/pdf/rio_tinto_2011_annual_report. pdf Wikipedia2012, Rio Tinto Group, viewed 26 October 2012, http://de. wikipedia. org/wiki/Rio_Tinto_Group How to cite Brief Analysis Report of Rio Tinto, Essay examples

Marketing & Management for Private Lavel Brand †Free Sample

Question: Discuss about the Marketing Management for Private Lavel Brand. Answer: Introduction Planter peanut company is an organization that was founded in 1906 and a division ofKraft Foods and has completed a century in the U.S. market in this year. This organization is known for its processednuts and the icon for the organization that is Mr. Peanut is famous. The annual revenue obtained by this organization in the year 2016 until now is $997.2 million that is lower than the private level brand, which earned $1225.5 (Statista 2016). Figure 1: Sales of the nuts brands in the United States in 2016 (Source: Statista 2016) However, this organization is struggling for better productivity and profitability due to their low performance and thus, the principal objective of this assignment is to diagnose the problem along with the analysis of consumer behaviour in the snack nut category so that their performance can be resolved. In addition to that, the marketing research strategy undertaken by the Kraft Foods Group that is different from the Planters Nuts Company which is followed by the Planters Nuts current segmentation, targeting and positioning. Lastly, the assignment wraps up with some recommended strategy regarding brand positioning of the concerned organization so that better productivity can be achieved. Discussion This section comprises of the 5C framework that consists of the company, its customer, competitors, collaborator and context. The context can be welly described through the PEST analysis by depicting the environmental factor about the concerned organization. In addition to that, a factor in consumer behaviour will also be covered in this section along with the current segmentation, targeting and positioning. Application of the 5Cs framework for evaluating the Planters Nuts problem Figure 2: 5C Framework of marketing (Source: Yadav et al. 2013) Company Moradi et al. (2013) depict that even though the organization has gained popularity for their products but they had to struggle for their low margin price. The prime reason for this low margin is the volatile price of the peanuts, which is not declining at an exponential rate but do so at a steady pace over a period. Additionally, Yadav et al. (2013) portray that organization had to struggle after introducing almonds and pistachios and thus suffered from leaky bucket problem due to which they lose customers and market share.It is also evident from the case study that a majority of people prefer almonds to other nuts, as they are a health concern. Figure 3: Customer Perceptions towards Nuts (Source: Planters.com 2016) Thus, from the above statistics, it is evident that expect low-income group; every other group prefers the consumption of almonds compared to any other nuts. Another strategy due to which they are struggling is that they do not spend much on the advertisement. Planters have spent $15.million whereas their competitor Wonderful have to spend $21.4 million (Planters.com 2016). Customer The customers they are targeting for the consumption of the business products are health conscious people and the people who intend to purchase wholesome snacks and favor healthy nuts over processed nuts products (Ruteri and Xu 2013). The problem that they face is that they lose some revenue for almonds and pistachios, who cannot afford those costly products and the high-income group does not prefer to buy tradition peanuts products for which the organization is famous in the community. Moreover, Ngo and O'Cass (2013) portrayed that when the organization takes initiatives for boosting their sales up by manufacturing mixed nuts. The primary reason is to provide customers a chance to purchase every flavour of nuts in one packet, it was a complete failure of their business strategy, as they do not survey for the customers demands and thus have to lose a significant percentage of annual revenue. Competitor Ford and Hkansson (2013) depicts that there are a number of competitors who manufactures snacks products to attract customers with their mouth-watering products. Several processed nut-manufacturing products are strong competitors of the concerned organization Planters Nut Company- Store Brand, Wonderful, Blue Diamond, Emerald and Hampton Farmers. Rothlin and McCann (2016) further demonstrated with the statistical details that the competitor nut origination Wonderful also adopts the strategy for advertising their products. It is also found that Wonderful has 65% more market shares than Planters Nuts in sales of pistachios (Planters.com 2016). Moreover, Mkinen et al. (2013) highlight the details of Store Brand that illustrates that this organization leads market shares in every type of nuts except peanuts and mixed nuts. Figure 4: Market share of Planters and its competitors (Source: Planters.com 2016) Ford and Hkansson (2013) also depicts on the target market of the competitors and it is found from his research that their primary target is especially the women who are 35years and above, secondary target market are the health conscious men and lastly, they also emphasizes on the younger men of age 25 to 34years. On the other hand, Planters only target men and health conscious people. Prahalad and Ramaswamy (2013) also illustrates that Emerald is significant competitors as their products to do business is same that of the Planters. Collaborator They do not have any collaborators as they areis the split industry of the Kraft Food Group. They are sole company that sells confectionary nuts products for satisfying their consumer's needs for the nuts products. Context The best tools that can be used in this context are the PEST analysis that can identify their business macro-environmental factors. Image 5: PEST Analysis (Source: Shabanova et al. 2015) Political issues The political issue that is faced by the organization is the new legislation from the regulating bodies that arise from War or Terror. Shabanova et al. (2015) also depict that apart from the variation in the government rule, US has a stable democratic setup that is fair and transparent with the traders and supplier. The government also emphasizes on the formulation of natural products and agriculture so it can be stated that the political factors have a favorable support. Economic issues In recent time US has its GDP of over $16.760 trillion, which is the largest economy in the world. However, Cullingworth and Caves (2013) portrays that the country is suffering from a budget deficitof $506 million that puts the economic prosperity of the country at the grave. Reeves et al. (2012) hence mentioned that these monetary risks affect the business as the cost of the products rise that is not affordable for low-income people. Social impacts As mentioned above, in the society the health consciousness has become a major concern. Bryman and Bell (2015) portrays that this leads to the lesser sale of the peanuts that is the patent products of the Planters. Moreover, the rate of aged people is increasing at an exponential rate in the US and they are recommended by a doctor not to consume must fatty products like nuts due to their health issues, which affect their annual profit by a significant amount. Technological developments According to the viewpoint of Marshall et al. (2014), the company suffers from technological advancement as in recent times organization mostly emphasizes on the information technology. Moreover, Bashan et al. (2014) depict that, their competitor's techniques can be improved for the growth of the peanuts at a massive amount so that more profitability can be attained that the concerned organization lacks. In addition to that, Verbeke (2013) portrays that the organization also implements technology in packaging procedure that was a plastic bottle in older days and a canned package in recent times. The primary benefits of the canned package are that these products are eco-friendly and store the nuts intact in their nutrients benefits than the plastic bottle. Analysis of consumer behaviour Price The Plants nuts company manufactures nuts products for their consumers. Solomon (2014) demonstrates that the price of the product influence the consumer and the low rate of peanut can be easily affordable to communities. However, the concerned organization took initiatives for selling almonds and pistachios and mixed nuts that cost much higher than the peanuts and hence lower-income group cannot afford the price. Health Benefits According to Solomon et al. (2012), nuts products are rich in fats and are good in tastes; however, they do not have positive aspect always. Thus, from the case studies, it can be depicted that people who are more concern about their health do not prefer these products. Doctors also suggest child and elderly people not to consume more nutty products that may affect the sale of their products. Perception This context can be related to the brand equity of an organization, which signifies that it is more important to value the products and the services rather than the brand name. Planters emphasize on five brand equity measures- quality, relevance, uniqueness, popularity and familiarity. Schiffman et al. (2013) further explain that if consumers get premium quality peanuts every time they made a purchase, they will develop a tendency to buy that product compared to other nut products irrespective of the high price. Moreover, the concerned organization celebrates their 100years in 2016 and hence communities of US are well aware of the brand Planter. Marketing research of Kraft Foods Group Vs Planters Nuts Planters Nuts Company is a division of Kraft Foods Group, which is associated with the grocery products for the North American market. Later they had split to an organization named Mondelz International that deals with the business of the international confectionery and snack brands. Verbeke (2013) illustrates that Kraft Food Group emphasizes on the customary practices like an evaluation of brand health. This approach can be achieved by taking survey directly from the customers and gather information about their brands to increase their productivity. The organization targets their conventional consumers that are the men, who belong to 35 to 65years and the people, who understand the value of the naturally remarkable products (From of the case study). On the other hand, it is found that Planter only focuses on the sale of their products and thus the point of difference is the absence of real nourishments that enhance the consumer's health. They also implement the strategy for selling salted and roasted nuts products that may be mouth-watering in taste but consumption of these products more will result in unnecessary fats. Marketing strategy of Planters Nuts The marketing strategy Planters Nuts can be depicted through the marketing 4p strategy. Figure 6: Marketing Mix Strategy (Source: Balogun et al. 2014) Segmentation There are several products that the concerned organization is formulated under five categories- Nuts and seeds, nut mixes, culinary and limited edition products. In this scenario, also Podolyakina and Popova (2014) presented that nuts and seeds comprise of cashews, peanuts, macadamia nuts, pecans, raw nuts, sunflower seeds and nuts and pistachios. Planters also focus on the mixed nuts products that are dessert-inspired mixes, NUT-rition mixes, nuts and trail mixes (Planters.com 2016). The prime objective is to present a wide variety of nutty products to their loyal customers of every age group and income group. Targeting The organization has their firm existence in the markets of United States; however, the parent organization Kraft Food Group, it is headquartered in Chicago and they are providing their grocery items across the globe. Balogun et al. (2014) depict that they also target the busiest streets of the US so that maximum products can access their stores. They also take initiatives for associating with the local retailer's shops at a different location of the US so that every individual can use their products for a better experience. In addition to that, they have also innovated new products for health conscious customers like cooking oil, walnuts and have nut mixes cans as their limited edition products. Moreover, the strategy of the pricing is to be reasonable so that they can target every group of the community. Danziger et al. (2014) further add that they also follow the strategy of the competitive pricing strategy for surviving in the market. The primary objective of this approach is to provide a choice to the customers so that they can select the best products in their budget. Thus, the concerned organization not only values in their pricing strategies but they will also focus on improving the better quality of the products. Positioning In the year 1998, Plants Nuts Company first introduces the PlantersTrail Mix in a NUTmobile, which is a peanut shaped van that promotes their brands and their products. Later in the year 2004, the icon of the Planters brand earned a spot on Madison Avenues Advertising Walk of Fame. Guo et al. (2013) also adopt another promotional strategy for hosting campaigns and one such example is the Power of the Peanut Campaign. The primary objective for adopting the promotional strategy is to make everyone aware of their products for attaining maximum financial growth of the company. Ellickson et al. (2012) on the other hand further adds that promotions also reveals the implementation of the new products like Dessert-Inspired Mixes are introduces in the 2015 and people now enjoy this product as they came to know about this products through their digital campaign. Recommendation for brand positioning Sirianni et al. (2013) define that brand positioning is a procedure of positioning your brand in the customers perception. It is evident from the case study that Planter Nuts Company has followed their brand equity; however, adopting better branding positioning not only provide a competitive advantage but it also ensures the longevity of the organization. In this section, some brand position strategy is depicted that can be used for overcoming the drawbacks for which the organization is facing difficulty. It is stated by Gammoh et al. (2015) that managing authorities of the concerned organization have to assess the current positioning of the organization. As the organization is a well-renowned organization, so they can implement new and modern technology for achieving their business objective in an efficient way. Moreover, they should also take initiatives for incorporating IT technology like POS devices and online facility so that customer can access their services from anywhere. In addition to that, they can also spend a significant portion of their revenue on the RD department for formulating new ways of improving their products like make peanuts products healthier (Ng and La Blanc). In this way, more customers can purchase their products. In addition to that, implementation of ERP system can also be one of the innovative steps that can enhance the brand position of the concerned organization. This technology is used for performing all the things through digital technology for effe ctive and efficient business procedure. The next step is to identify the direct competitors of the organization and their positive outcome of the business strategies. The leader of Planter Nuts Company can host regular meetings and unofficial gathering where they can formulate theories for better business approach than their competitor and suggests ideas for introducing new and innovative products. Another method is to assess the drawbacks of the companys pitfalls and trying to resolve the difficulty. Customers can get more attracted towards This can be accomplished through a regular survey to their customers about the positive and negative perspective of their products and based on which further assessment can be performed. Moreover, loyal bonus programs can also be implemented so that the customers can get more attracted towards the nut products. Reference List Balogun, J., Jacobs, C., Jarzabkowski, P., Mantere, S. and Vaara, E., 2014. Placing strategy discourse in context: Sociomateriality, sensemaking, and power. Journal of Management Studies, 51(2), pp.175-201. Bashan, Y., de-Bashan, L.E., Prabhu, S.R. and Hernandez, J.P., 2014. Advances in plant growth-promoting bacterial inoculant technology: formulations and practical perspectives (19982013). Plant and Soil, 378(1-2), pp.1-33. Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA. 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